Business Plan: Marketing Plan & Branding Assignment

Assignment 1: Formulate Marketing Plan Section

• Continue Formulating a Venture Business Plan by completing the marketing plan section. When creating the marketing plan, consider the following topics:

• Devise Your Direction and Image
• Branding
• Marketing (target market)
• Understand the Competition
• Make the Sale

Be sure to utilize inclusive language so that your image and branding appeals to a diverse customer base.

5-7 Pages

Assignment 2: Define your Brand

As you started in the previous assignment, you will continue to present the ideas of branding your new business venture. For this assignment, you will complete the following information:

Brand Identity Basics - Visual Identity

Logo

Insert company logo here. Design your company's logo. You can use Photoshop or any other design software that you have access to.

Naming

Create your brand's name. Remember to include details in your brand name of the company, products and services.

Color

Decide on the colors for the company. Below is a description and sample of the different color choices.

Type Faces

Detail which fonts will be used for the logo and any business writings.

The Images for Marketing

Examples of the types of images you will use for marketing material.