Business Plan for Room for Dessert
The concept for "Room for Dessert" (RFD) is a full service, fine dining restaurant serving desserts and beverages (coffee, tea, wine and spirits)
The management team has the following objectives
- Secure $600,030 funding to open a start-up unit in Boston during the third quarter of 1997
- Prove the business model generate. $1,000.000 in unit sales and 35% cash on cash returns
- Establish 10 units in the Northeast by the end of 1999
- Grove into a national chain, with over40 units and 550 million in sales by the end of 2002
Within the context of the "Room for Dessert" case study, take on the role of an investor. Determine if you would make an investment in RFD by analyzing the strengths and weaknesses of the proposed business plan. Consider the Sahlman article "How to Write a Great Business Plan" as you complete the assignment.
For this assignment, write a 5-7 page paper in which you do the following:
1. Assess the strengths and weaknesses of the "people" factor.
2. Assess the strengths and weaknesses of the "opportunity" factor.
3. Assess the strengths and weaknesses of the "context" factor.
4. Assess the strengths and weaknesses of the "risk and reward" factor.
Your assignment must follow these formatting requirements:
Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The following are specific course learning outcomes associated with this assignment:
- Evaluate the competitive landscape, sales, and distribution channels for new business ventures.
- Use technology and information resources to research issues in new business ventures and entrepreneurship.
- Write clearly and concisely about new business ventures and entrepreneurship using proper writing mechanics.
Attachment:- Case Study.rar