Business Operations and Systems

Using the specific operations performance objectives it can be argued thatOcado is focussed on satisfying its customers' requirements for fast and dependable services at a reasonable market price, through strategic partnerships that assist de, customers to improve the services they offer. Specifically you should:

• Outline the essential components for 'effective business operations management' (creating value for the customer) for Ocado'soperation within the UK.

• Use a soft systems methodology to evaluate the issues Ocado might face if they decide to introduce hybrid facilities to allow their customers to continue 'order goods online and have these delivered to the door' as well as opening new stores to compete in the market place (since the shock of Morrison joining forces with Amazon). Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model four Vs profile etc.).

• You should compare and contrast different models used by the sectorin which Ocado operates and recommend appropriate solutions to continue being competitive in the market, make easier for customers to select and buy their products (issues to consider centralised/decentralised inventory and delivery chain, customervalue chain, cost implications, sustainability etc.).

For the new system you should include Root Definition, CATWOE and produce a detailed "Rich Picture" (hand drawn) to fully illustrate your answer. Your rich picture must indicate the problems as well as the results. By means of a business process plans illustrate the changes including "AS IS" and "TO BE". Detailed explanations of both plans are required and support your discussions with relevant literature.

Discuss how the managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new process.

Using a Balanced Scorecard, discuss how the business performance can be measured post implementation (refer to the last three years of company annual reports and any other relevant data for improvement and target trends for Ocado).

The writing style is important. You must show a good research trail. Consult many sources and give precise references. Finally, beware of passages that look like, or lead to, plagiarism. Appendices are not treated as part of your word count. Organise your reference list alphabetically (if you use one).

Assignment style : Case study

Main topic : A supermarket with online service call "OCADO" in UK, case study for using the specific operations performance objectives it can be argued that "Ocado"

Is focused on satisfying its customer's requirements for fast and dependable services at a reasonable market price, through strategic partnerships that assist its customers to improve the services they offer:-

- Make some of changes upon Morrison goes with Amazon
- How to improve the delivery quality in UK?
- How to improve the performance and delivery liability e.g. enhance the transportation service?
- How to be do better on retail, online supermarket ? What criteria ?
- In part 2, use some new soft system Root Definition, CATWOE and "Rich Picture"(hand drawn table) (fishbone diagram for "AS IS" and "TO BE") by the fact.

Ocado a retailer for the future' (2010). What is the future for Ocado after Morrison goes to bed with Amazon?

You may find the information for Ocado retailer UK online, in Keynotes in the Library. Company reports, cases online, and the financial press. The literature sources should be books, journals, refereed papers and appropriate online sources. You should find the sources of information that you will use to deliver the three assessment parts. Your submission should address the following 3 Parts:

Part 1:
Using the specific operations performance objectives it can be argued that Ocado is focused on satisfying its customers' requirements for fast and dependable services at a reasonable market price, through strategic partnerships that assist its customers to improve the services they offer.

Specifically you should:

- Outline the essential components for 'effective business operations management'

- Use a soft system Methodology to evaluate the issues Ocado might face if they decide to introduce hybrid facilities to allow their customers to continue 'order goods online

and have these delivered to the door as well as opening new stores to compete in the market place (since the shock of Morrison joining forces with Amazon). Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model, four v's profile etc).

1. You should start with what Ocado are doing well compare to the sector (why customers shop online at Ocado).

2. Research the problems they may face changing their business model (going hybrid - the change) using Soft Systems Methodology (critical analysis of need/problem to be solved).

3. Support your discussions with appropriate operations models (quality/depth).

You should compare and contrast different models used by the sector in which Ocado operates and recommend appropriate solutions to continue being competitive in the market, make easier for customers to select and buy their products (issues to consider centralised/decentralised inventory and delivery chain, customer value chain, implications, sustainability etc.).

Part 2

For the new system you should include Root Definition. CATWOE and produce a detailed "Rich Picture" (hand drawn) to fully illustrate your answer. Your rich picture must indicate the problems as well as the solution. (Not included in the word count).

By means of a business process plan illustrate the changes including "AS IS' and "TO BE".

Detailed explanations of both plans are required and support your discussions with relevant literature. (Business process plans not included in the wordcount).

Part 3

Discuss how the managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new process (about six hundred words).

Using a Balanced Scorecard, discuss how the business performance can be measured post implementation (refer to the last three years of company annual reports and any other relevant data for improvement and target trends for Ocado).

References

All sources should be cited and referenced using the Harvard Referencing system

Presentation

1. Use Arial 12 point font.

2. 1.5 line spacing or follow any set regulated spacing.

3. Ensure that there is good usage of grammar and correct spelling throughout.

4. Neatly present the final work.

5. Appendix not allowed.

Word limit : 3,000 words