BUSINESS Media Markets and System

Required Text

Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin.

Multimedia

Forbes. (Producer). (n.d.). The promise of American innovation: A conversation with Bill Ford [Video file]. Retrieved from http://www.forbes.com/video/3418486743001/

(I ONLY PUT THIS IN CASE YOU WANT TO WATCH IT AND USE SOMETHING FROM IT!!!!!)

Assignment

Generational Consumers

Research the buying behavior of the following four generational consumer groups:

Baby Boomers
Generation X
Generation Y
Generation Z

In your paper, complete the following for each generation:

Analyze the economic status.
Analyze the spending habits.
Analyze the influence of ad/promotion on buying decisions.
Describe the most influential advertising media.
Discuss the types of messages that are most effective and influential.

The paper

Must be four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.

Must include a separate title page with the following:

Title of paper
Student's name
Course name and number
Instructor's name
Date submitted

Must use at least two scholarly sources, in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.