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Business Marketing Strategies for Global Markets

Business marketing firms that restrict their attention to the domestic market are overlooking enormous international market opportunities and a challenging field of competitors. This week we will discuss how to capture the sources of global advantage in rapidly developing economies such as China and India, examine the spectrum of international market-entry options and the strategic significance of different forms of global market participation, the distinctive types of international strategy, and the essential components of a global strategy.

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Marketing Management, Management Studies

Category:- Marketing Management
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