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Business Marketing- Help Create a Marketing Plan

Create a marketing plan to launch a new product or re-launch a current product from one of the following topics;

  1. Use of genuine Harley parts for repairs as opposed to less expensive after-market parts.
  2. Flying on a full-service airline as opposed to a low-fare discount carrier.
  3. Staying with Cable-based television instead of switching to satellite TV.

Business Management, Management Studies

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