Business managers must understand the impact of market forces affecting their company and the importance of implementing effective strategies that can adjust to those market forces. Effective strategies help to ensure your company has a competitive advantage over the competition. You read about competing market forces so now it's time to take a closer look at your competition. Each company shall submit a paper discussing the following statements as they relate to your business environment. (800 words minimum)

1. Discuss how each of the five market forces can affect your company.

2. Discuss how each of these forces can drive changes in your company and what your company is doing to control these forces.

3. Discuss the key factors that determine your company's success.

4. Prepare a Balanced Scorecard for your company and summarize it.