Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

problem 1: Future Challenges

Business is confronted by a complex and dynamic environment and this is producing a succession of challenges to be addressed, managed and overcome.

Your marketing manager believes a series of A4 briefing sheets containing the issue or challenge on one side and the implications and action plan on the other, would be an ideal means of raising awareness of such challenges among staff.

Produce a briefing paper on current challenges of your choice in two of the following macro-environments

a) Social
b) Economic
c) Legal
d) Technical
e) Natural

problem 2: Planning Models

a) Critically assess the usefulness of the product life cycle as a marketing planning model.

b) Suggest an alternative planning model and briefly describe how it overcomes the limitations of the product life cycle.

problem 3: Segmentation


a) Identify a minimum of 3 exs of products that depend strongly on demographic segmentation and justify their selection.

b)  There are 3 general approaches to targeting available to marketers; undifferentiated, differentiated and concentrated. For each targeting strategy, find exs of organisations that use it and discuss how the organization is implementing the strategy and possiblereasons for choosing the strategy.

Guidelines:

Approx word count for problem1: 700 and for problems 2 and 3: 900 words.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93682

Have any Question? 


Related Questions in Marketing Management

1industry attractivenesshigh barriers for new

1) INDUSTRY ATTRACTIVENESS High barriers for new entrants Attractive for market leaders Asia and South America are attractive emerging markets Industry prospects for profitability and growth remain good in most of the pr ...

Marketing communication process communicating is an

Marketing Communication Process Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objec ...

Discussionmiddot assess the importance of

Discussion · Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Sugge ...

Name five social media web sites that you believe would be

Name five social media web sites that you believe would be useful for B2B marketing? Include in your response why you feel each would be useful?

So this is the question find a current news article

So this is the question: Find a current news article (appearing in the last six months) that illustrates principles discussed in your class (lecture). You need to turn in the original article (or copy), or video of the m ...

Develop a 30-second one page script public service

Develop a 30-second, one page script, public service announcement (PSA) for radio, to further bring attention to the issue of teen pregnancy during affecting education. Your PSA should include a "catchphrase" that makes ...

This week you will continue the work you started on your

This week you will continue the work you started on your new product. This week you will identify and explain the break-even point. 1. Using a spreadsheet software program, create a chart showing the costs of your produc ...

Assessment task situation analysisthis task represents the

Assessment Task: Situation Analysis This task represents the first of two linked tasks examining your organisation's current situation and subsequently leading to the creation of a marketing plan for Assessment Task 2. I ...

1 what is the product life cycle why is it important for

1. What is the product life cycle? Why is it important for marketers to know in which stage their product resides? 2. Give an example of a product which, in your opinion, resides in the Introductory stage, a product exam ...

Marketingfor this weeks paper you will be using the

Marketing For this week's paper, you will be using the information from your week 2 memo. In week 2, you were asked to explain to your employees what you were looking for in a budget. Now you will need to utilize this in ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro