Business Environment
State the number of words used at the end of your assignment. You may include diagrams, figures etc. without word penalty. A sliding scale of penalties for excess length will be imposed according to the amount by which the limit has been exceeded.
NB. None of the above penalties will be used to change a student mark which is above the pass mark, to one that is below the pass mark. Therefore the maximum penalty for exceeding the word limit will be a reduction to a pass grade.
This assignment will meet following learning outcomes:
1- Analyse the interaction of the internal and external influences on a business in its environment, and generate solutions to the problems caused by that interaction.
2- Demonstrate appropriate knowledge of the underlying national and international social-economic concepts and principles that underpin the business environment.
Assignment
Choose one public or private company here in Oman in any Industry that Interests you as the subject of your study.
Your task will be to analyse how strength, weakness, opportunity and throat will Influence the growth. In revenue of the company of your choice. You will present your justifications, explanations and recommendations based on your analysis about the chosen company.
Requirements
Assume you are the Vice President of Corporate Planning. You have boon asked by tho CEO to perform a SWOT analysis to help determine whether a corporate goal should be to increase sales revenue by 10% each year for the next five years.
Research your company's strengths, weaknesses, opportunities and threats.
Select your company's two most important strengths, weaknesses, opportunities and threats that relate directly to the question that is driving the SWOT Analysis: "whether a corporate goal should be to increase sales revenue by 10% each year for the next five years".
- Now, identify and briefly explain each of the two most important strengths, weaknesses, opportunities and threats. Then, answer those questions:
o How can strengths be maximized?
o How can weaknesses be resolved or minimized?
o What opportunities exist to expand markets and products?
o What threats exist to limit expansion and growth?
- Based on your SWOT analysis, recommend to the CEO whether a corporate goal should be to increase sales revenue by 10% each year for the next live years.
Maximum Word Length: 1500 words