Business Environment

Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5

The research will be a quantitative research that will carried out using the systematic reviews research design that is the data will be collected from surveys, peer reviewed articles and books on the corporate strategy of Apple Inc. and its potential to raise its competitive advantage (Martin, & Hanington, 2012). The research will therefore utilize secondary data from other researchers and reliable sources on the library and the internet. The research findings will be identified after the data collected is analyzed.

Present a preliminary outline indicating how you intend to organize the project deliverable.

Topic: Comprehensive Analysis of Apple Inc.

Subtopic: Corporate strategy and competitive advantage analysis

Introduction of the research's overall topic.

Research question: What is Apple Inc.'s corporate strategy and does it have the ability to grow its competitive advantage?

Hypothesis: Apple Inc. has an intensive growth strategy and has the ability to raise its competitive advantage

Thesis statement: Apple Inc. is among the top ten in the Fortune 500 companies and has managed it through its corporate strategy and there is no doubt it has a high competitive advantage that has a rising motion.

Corporate background:
- Company description
- Financial description

Research plan; the information required to prove the research hypothesis and to answer the research question. This include:
1. Literature review
2. Research methodology:
- Research design- systematic review
- Data collection techniques
- Data analysis: competitor's analysis, market and industry analysis.