Business Communications - Proposal and Resource Analysis

Learning Outcomes

This assessment addresses the following subject learning outcomes:

a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in both a business and academic context.
d) Evaluate the use and importance of technology in presenting business communication

Context:

Assessments 2 and 3 for this subject relate to the topic of implementing a digital communication strategy in an organization. Choose one of the topics below as the focus for your assignments:

A. Using Social Media in the workplace to communicate
B. Communicating companywide employee recognition
C. Boosting workplace motivation through innovative communication tools
D. Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
E. Podcasts, internal blogs/vlogs as a means to communicate to employees
F. Using an internal intranet/social Intranet for employee interaction

Instructions for the Proposal and Resource Analysis:

The proposal gives an outline or a plan of the report you are going to write for Assessment 2B. The proposal is like the menu: it tells the reader what to expect from the report. The report is like the meal, but it hasn't been cooked yet.

The proposal tells the reader:

- The purpose of the report (what it will be about, what questions will be answered)
- The structure of the report (what sections or parts will be included in the report)
- The purpose of each of the different parts of the report
- Four research sources you will use to research information for the report, why they are relevant to the topic, and why they are credible.

Please use the following outline to help structure your proposal:

Introduction

Background of the issue
Purpose of the proposal
Topic of the report
Purpose of the report
Intended audience (Who will read the report?)
Background of the organisation
Type of communications strategy you have chosen to implement

Discussion

List the main sections or headings to be included in the Discussion section of your report.

Find four research sources that will be useful for completing the Assessment 2B report. Two of the research sources must be from reliable academic sources, such as academic journals. The other two sources can come from media sites, books, magazines, websites, YouTube or Tedtalks.

Provide the following for each resource:

1. Name of the resource (e.g. 21st Century Communication)
2. Type of resource (e.g. website, article, video)
3. A brief summary of which each resource, justifying why it is relevant to the topic of your report.
4. Evaluate the reliability of each resource by applying the five reliability tests.

Conclusions
Explain what questions will be answered in the conclusion of the report (but don't provide the answers).

Recommendations
Recommendations are advice about what to do next in order to improve or solve problems. Outline what problems or types of improvements will be addressed in your report recommendations (but don't give any recommendations).

Reference List
Include references to all four sources of research information in the APA style.