Business Communications - Case Study Analysis
FATHER AND SON PIZZERIA
You have been hired as a business strategist to advise Mr. Carlos Vega on what to do with his business.
Does he go with Option A to expand, adding tables, raising prices and becoming less of a takeout place? Or does he go with Option B and sell the restaurant and focus solely on becoming a manufacturer and wholesaler of tomato sauce?Or is there a third alternative which is more suitable, based on your assessment of the case and your business experience and other coursework at the business school? Analyze and think creatively!
Review the case and determine the approach you would like to recommend to Mr. Vega.
Bear in mind that - as is often the case in business - there is not necessarily only one answer. What is important is that your recommendation is based on facts you know, your analysis and the persuasiveness of your argument.
Business Communications - Case Study Analysis
FATHER AND SON PIZZERIA
Writing Assignments
A. Memo Assignment
Draft a Memo to Mr. Carlos Vega, providing your analysisand recommendation on what would you do with this business.
• Be sure to use the appropriate memo format and structure your content properly.
• Mr. Vega feels very conflicted about his decision. He will want to feel that you examined all the facts and are recommending a viable way forward.
• Remember: his business and income depend on it - so it is critical you write in a professional, credible way.
B. Letter Assignment
Draft a letter for Mr. Carlos Vega that he can send to the local buyers at King's Supermarkets to persuade King's to carry his sauce in their chain of stores. Bear in mind that the buyers probably get many of these types of letters. Yours really needs to stand out and explain in a convincing way why this would be a good decision.
• Be sure to use the appropriate letter format and structure your content properly.
• Also recognize that your argument should be as persuasive as possible - you want to convince King's to carry this new brand of sauce.
Attachment:- Case_Study_Business_Strategy_for_Pizzaria.rar