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Business Case Study

Course Textbook: David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases [VitalSource Bookshelf version] (15th ed.).

Unit III Case Study

Read "Excellent Strategic Management Showcased: Priceline.com Inc." on page 90 of your course textbook. As you read, pay close attention to Priceline's strategy, and write a case study describing the following points:

- What are Priceline's internal strengths and weaknesses?

- Who are Priceline's competitors?

- Do you see Priceline's strategy as effective or ineffective? Why?

Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92419670
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