Business Case Sawchyn Guitars: Can an Old Business Learn New Tricks

1. Who are the main players within the organization affected by the challenges?

2. In what business and industry is the company operating? Describe the characteristics of the industry.

3. Briefly describe the history of the organization and milestones Internal Perspectives

4. What are the strengths and problems facing the organization? What do they do well? What do they need to improve upon? (Use the Internal Perspective from the SWOT as a foundation).

5. What internal circumstances caused or influenced the emergence of the identified problems? (Use the Internal Perspective from the SWOT as a foundation)

6. What external circumstances caused or influenced the emergence of the identified problems? (Use the External Perspective from the SWOT as a foundation)

7. What external influences potentially provide a competitive advantage to create a strategy for differentiation enabling them to compete within the context of their industry? (Use the External Perspective from the SWOT as a foundation, and refer to strategic management chapter in textbook and the YouTube SWOT video)

8. What are the possible solutions to the identified problems?

9. What are the advantages and disadvantages of the possible solutions?

10. If you were the key decision maker in this organization, which solution would you choose, and why?