Business Assignment

Venture idea or "Mini Business Plan" targeted at a potential investor?

In this assignment students will apply theory and evidence covered in the module and develop one venture idea. Students should describe their idea similar to a short version of a business plan directed at a potential investor. This includes making a case for the viability of the venture idea, spelling out the business model (i.e. logic of value creation and capture), customers, markets, financing and other resources, sustainability of the idea over the longer term (covering at least the first 3 years of trading) etc. Students are free in their choice of idea, i.e., these could take the form of business ventures, social ventures or business-cases for innovations to be introduced in the private, public or third sector. Consequently the potential investors at which the venture idea is targeted can take the form of venture capitalist, banks, government funds, impact investors or philanthropists to name a few. It is important that students spell out the target investor at the beginning of their essay. Students may also wish to build on their insights generated in assignment 1. Details of the assignment including which areas are expected to be explored to ensure that the venture idea is described in sufficient depth as well as detailed evaluation criteria can be found in Appendix. The assignment tests especially knowledge obtained in weeks 5 through 9. A successful assignment contains evidence of application of theory and class discussion.

Module Learning Outcomes Assessed:

1. Assess the implications of the diverse economic institutional and cultural environment for new business creation and/or innovation in emerging markets;

2. Assess, in broad terms, implications of economic policies, institutional change, as well as change in technology and in the global economic environment for the creation of new enterprises in the emerging market economies;

3. Discuss, in broad terms, strategic options available to owners-managers of new businesses in an emerging market economies environment.

This assignment is an individual business plan for an emerging market business and targeted at a potential investor. This assignment requires application of knowledge obtained through the first assignment as well as through the further teaching sessions to argue the case for the viability and novelty of the planned business. To account for student preferences both assignments allow students to choose a specific market economy. The second assignment also allows choice with regard to the type of business pursued (commercial or social, non-profit). Students can also present a case for an innovation in the context of an established business (corporate entrepreneurship idea).

Word Count: maximum 2000 words plus 200 words for self-reflection

Font Size: 12 pt Times New Roman

Line Spacing: 1.5

I will upload my assigment1 essay and some class Powerpoints as references. The topic of my assigment1 is Vietnam, but you do not need to focus on Vietnam.