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Burton Snowboards is a manufacturer of snowboards and snowboarding-related gear, including boots, bags, gloves, and other accessories. It was founded in 1977 by Jeff Burton, an avid snowboarder, to provide products that meet the needs of snowboarders.

Though Burton began as a snowboarding manufacturer, its product line now includes weatherproof clothes, boots, and a variety of snowboarding gear as well as snowboards. Today, Burton is a premier producer of snowboards and related products and has operations and stores around the world. You can get more information on Burton Snowboards at http://www.Burton.com.

Questions :-

1. What external factors make Burton successful? What kinds of social trends influence Burton's success?

2. What demographic trends affect Burton's success? What decisions might Burton make regarding marketing to different kinds of customers?

3. What technological trends does Burton incorporate into its products? How does Burton respond to changes in the global environment to be successful?

4. If competitors are able to copy Burton's designs, how might this affect Burton's performance?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92051371

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