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• What are the factors that make a sustainable competitive advantage sustainable?

• Name a company that has used technology to create a sustainable competitive advantage and identify what makes it sustainable.

• Is a firm that competes based on the features of technology engaged in operational effectiveness or strategic positioning? Provide an example not in the textbook.

• What are switching costs? Provide an example not in the textbook.

• What are network effects? Provide an example not in the textbook.

• What are Porters Five Forcers?

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