• Length: 8-10 pages (10 point penalty for going over the limit);use a separate title page, extra pages are allowed for works cited, must be double-spaced with 1 inch margins; pages must be numbered
• See below for instructions regarding citations, plagiarism, sources, spelling, capitalization, grammar, etc.
• Write a report addressing the following questions and issues:
• Choose a company. The company must be publicly traded on a major exchange.
Company name is Amazon (AMZN)
• SWOT Analysis
o Summarize the main findings of your SWOT Analysis.
• Business Level Strategy
o Generic Strategy
Is the company a cost leader, focused cost leader, differentiator, or focused differentiator? Does your company pursue a Blue Ocean Strategy? Explain. How does the firm achieve competitive advantage?
• Are there strategic groups in the industry? Describe them. Does the company follow a special strategy based on the industry's life cycle?
• Is the firm's strategy impacted or guided by technology?
• Corporate Strategy
o Has the firm used mergers & acquisitions as a strategy? If diversification is a strategy, is it related or unrelated? Does the firm use horizontal or vertical integration as a strategy, or does it use strategic outsourcing? Is diversification related or unrelated?
o Does the firm pay attention to ethical and environmental issues?
o What are your strategic recommendations for the firm?
• Organization, spelling, grammar, punctuation, capitalization, writing style, correct quoting and citation of sources. Evidence of plagiarism gets a failing grade and report to the Dean of Students. If you're not sure what plagiarism is, please see me.
• Feel free to come to my office hours, email me, or call me, for questions or advice.
• Regarding Citations and Plagiarism
o You must cite your sources within the text and then also provide a complete reference in the bibliography. If you use outside text word for word, it must be in quotation marks with an in-text citation and a listing in the bibliography.
If you do not put other's words into quotation marks and cite them, it is plagiarism, because you are passing off the words of others as your own. Even if you paraphrase someone else's words, you must provide a citation and reference for that person's ideas. Otherwise, it's plagiarism, because you are passing off someone else's ideas as your own.
o Use APA for your citations and bibliography.
Attachment:- Strategic Management.rar