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• Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in action to support your rationale.

• Assess the value and importance of a PEST Analysis as a tool for mentoring and evaluating the macroenvironment. Provide at least two specific examples of PEST Analysis that apply within a health care organization with which you are familiar.

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