• Evaluate relations as the most fundamental skill in public relations work and explore media communications in print, electronic, Internet and social

• Compare publicity versus advertising and identify the proper way to deal with organizational publicity

• Examine public relations as it relates to the Internet and analyze the required digital vehicles a PR professional must utilize

• Describe how public relations professional use the four primary social media vehicles and compare and contrast bloggers and various other Internet journalists

Answer the below questions with a minimum of 200-word count using the above information.

Question 1: Online Publicity

Think of a real product or organization and tell us about one way it might be able to receive online publicity. How would the company go about obtaining this online publicity, and why would it be worthwhile?

Question 2: Newspapers

Is it still important for organizations to gain publicity in the local newspaper? Why or why not? Do you believe that newspapers are dying, or will they survive in some format? Support your answer.