• Describe how your product/service meets the need(s) of your target market segments.

• Describe how you are different from your key competition. What is the most distinguishing feature of your new product?

• What makes your product different from the competition?

• What gives your product more value than the competition?

• How will you determine what price to charge for your product?

• How will go determine what your product is worth?

• How will your pricing strategy set you apart from your competition?

• How do you plan to distribute your product? Do you have alternative delivery methods in mind? If so, describe in detail.

• Will you take responsibility for distribution, or will you reply on an outside firm? How will you decide?

• What kind of promotional tools will you use? Describe in detail.

• How will you determine what promotional tactics will work best?

• With a limited promotional budget, how do you plan to gain market share?

• How will you go about evaluating the results of your promotional campaign?

• What type(s) of marketing research to you think will work best to get you the information you need to make informed decisions?

• How will you evaluate whether the research is providing you with the results you need?

• Will you conduct the research yourself, or hire an outside firm? Explain why.