• Conduct research and provide an analysis of BP's strategy before the accident occurred using appropriate strategic frameworks (which you have learned throughout this module)

• Discuss implications of BP's strategy in terms of public perception and its possible impact on business performance

• Critically discuss BP's ability to strike a balance between its interests and wider needs and expectations in light of the strategic frameworks and models you have encountered
Submit approximately 2,000 words in which you:

• Identify the key issues in the situation
• Research related literature on strategy, e.g. positioning, resource-based view, dynamic capabilities.

• What was BP's strategy prior to the accident? How can their actions be understood in light of the strategic frameworks you have encountered?
Summarise and demonstrate understanding of related literature.