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Discuss how an understanding of external and internal business information ( for example the economic cycle, demographic trends inventory costs, staffing costs, sales information, marketing costs and financial statements) helps business owners to make better decisions and to compete more effectively in a free market. Provide at least two examples from recent (within the past three months) newspaper or business publications accessed from the DU databases to support your reasons.

Provide at least two examples from recent (last three months) credible newspaper, website or business publications.

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