Building Business Relationships Synergistics Inc. is a start-up company that specializes in helping businesses build successful internal relationships. You have recently been promoted to senior manager of the Business and IT Relationship area.

Sales for your new department have dwindled over the last two years for a variety of reasons including the burst of the technological stock bubble, recent economic conditions, and a poorly communicated business strategy.

Your first task on the job is to prepare a report detailing the following:

? Fundamental reasons for the gap between IT and the business.

? Strategies you can take to convince the business this is an area that is critical to success.

? Strategies the business can follow to ensure synergies exist between the two sides.