1) describe the implications of new product development decision on business enterprise.
2) Briefly describe the stages in new product development strategy.
3) What are the different stages of new product development and launch. Describe with suitable exs.
4) describe new product development and state the different stages of new product development?
5) What are the main objectives of product-line decisions? prepare down the merits and demerits which accrue from these decisions. Describe by giving appropriate exs.
6) What are the criteria that marketers should evaluate before choosing a brand name?
7) Describe the term Product , Product line and Product mix in detail.
8) What do you understand by a product? describe main consumer goods and industrial goods classification?