Briefly describe what would be found in a mechanical for a, Ask an Expert

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Briefly describe what would be found in a "mechanical" for a full page, full color magazine print ad.

A) We are trying to make up an ad for a new gourmet Dog Food called "Canine Elite" to run in Cosmopolitan Magazine. The theme is "Because you love them". Suggest a Headline for the print ad and a Sub-headline to run at the bottom of the ad.

B) Suggest a type of dog to use in the ad...one or two or more dogs?

C) Finally, suggest a celebrity "spokesperson" that we could use in the ad, money is no object.

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