1) describe in brief the different pricing strategies used by marketers. prepare down appropriate pricing strategy for:
i) Mobile Phone
ii) Titan Watch
iii) Luxury car
iv) Tablet PC
2) Briefly describe the different pricing methods available for marketers, with appropriate illustrations.
3) Identify the factors that are affecting pricing decisions.
4) How price of a product is determined? Describe the factors affecting price?
5) What do you mean by pricing method? describe the various methods of pricing?
6) How cost based pricing and market based pricing methods are useful in fixing the price of a new product?
7) What do you understand by the term “What traffic can bear pricing”?
8) describe market skimming and market penetration?
9) Describe the following terms:
a) Premium Pricing
b) Discount Pricing
c) Tender Pricing
d) Product line Pricing
e) Cost Plus pricing
10) What do you mean by Pricing? Describe the significance of pricing in marketing mix.