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1) describe in brief the different pricing strategies used by marketers. prepare down appropriate pricing strategy for:

i) Mobile Phone

ii) Titan Watch

iii) Luxury car

iv) Tablet PC

2) Briefly describe the different pricing methods available for marketers, with appropriate illustrations.

3) Identify the factors that are affecting pricing decisions.

4) How price of a product is determined? Describe the factors affecting price?

5) What do you mean by pricing method? describe the various methods of pricing?

6) How cost based pricing and market based pricing methods are useful in fixing the price of a new product?

7) What do you understand by the term “What traffic can bear pricing”?

8) describe market skimming and market penetration?

9) Describe the following terms:

a)  Premium Pricing

b)  Discount Pricing

c)  Tender Pricing

d)  Product line Pricing

e)  Cost Plus pricing

10) What do you mean by Pricing? Describe the significance of pricing in marketing mix.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M910431

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