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Briefly describe a product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit a target market's needs? Be sure to consider the following:

  • What level of quality and consistency does the offering have?
  • How many features does it have and can they be removed or added?
  • Does the design and/or service deliver what the customer values? If not, how can it improve?
  • What improvements would help your offering compete more effectively?

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