a) Briefly define what would be found in a ‘mechanical' for a full page, full colour magazine print ad.
b) We are attempting to make up an ad for a new gourmet Dog Food called ‘Canine Elite' to run in Cosmopolitan Magazine. The theme is ‘Because you love them'. Propose a Headline for the print ad and a Sub headline to run at the bottom of the ad.
c) Suggest a kind of dog to use in the ad one or two or more dogs?
d) Lastly suggest a celebrity ‘spokesperson' that we could use in the ad money is no object.............