Brief of the discovery report

The objective of this discovery report (which comes from the ethnographic field) is to write out a concise personal document (in which ever format you would like : Power Point, Word) which should demonstrate your ideas through the use of personal images (photos, drawings, films).

You will have to answer these questions :

1. What are the 5 elements that stroke you the most in Indian consumer culture ? 

2. What are the 5  retail specificities (any type of format) that grabbed your attention in India ?

3. How is luxury (and also the idea of sacredness) expressed in Indian retail ?

4. What are the 5 objects (products, advertising, etc.) that you would say are the most characteristic of Indian consumer culture ?

5. What are the objects  of Indian material culture that seem to represent a strong hybridation process between Indian and Occidental cultures 

6. What are the 5 key ideas that you would propose to import in Europe to change our current consumer society ? 

Each element you propose should be based on a personal visual document with a 3 to 5 lines commentary.