Branding your organization is one of the major tasks of any marketing job. Crafting the right identity for consumers is paramount for any business, and healthcare organizations are no different. However, branding healthcare organizations is particularly challenging since consumer perceptions about healthcare are influenced by a number of factors beyond the control of the organization and their marketing team.

Think of a healthcare organization that you know (or have researched) and in a 1-2 page paper, describe how they brand themselves. What image are they attempting to present to the community?