Q. P2

Branding is a marketing strategy that often functions as a heuristic.

1) Many people tend to buy same brand just about every time they go to store. This consistent pattern is due to inertia, where a brand is bought out of habit merely because less effort is required.

2) Brand loyalty is a form of repeat purchasing behaviour reflecting a conscious decision to continue buying same brand. There is more brand parity today also therefore brand loyalty is harder to achieve (also keep).

How would you categorize consumer beliefs about Blockbuster brands?