QUESTION 1

The challenge of tourism strategies is about diversifying into new markets'. The Government of Mauritius had planned to invest some Rs 250 million into marketing to attracting 100,000 Indians and Chinese in the next five years.' In the light of the above- What are the parameters that a destination should take into account prior to invest into diversifying into new markets? You are required throughout your answer to use either India or China as an example

QUESTION 2

a) What do you understand by the concept of tourism strategies?

b) Discuss how an effective air access policy can determine the quality of the destination

QUESTION 3

Integrated communication mix is the nucleus of a successful tourism strategy

a) In the light of the above, explain the concept of ‘integrated communication mix

b) Discuss the role of internet as an integral part of the communication mix

QUESTION 4

You are required to write short notes on the following

A) Branding as a living entity

B) Distinguish between Public Relations and Advertising as part of an overall tourism strategy

C) Discuss the role of the AIDA Model while designing marketing and communication plans