Brand management

Modern organizations can take on many different types of design. The days of the traditional functional organization are rapidly giving way to project-based matrix, networked, and even virtual designs. This assignment asks you to explore four types of organizational structure. You will delve deeper into one of them by explaining how it can be used in an organization to attain high performance. Completing this paper will help you see how structure is determined by strategy in the quest for high performance.

Instructions

To prepare for this assessment research each of the following designs:

1. Functional organization.

2. Matrix organization.

3. Networked organization.

4. Virtual organization.

In a 2-3-page paper:

• Define each of the four designs listed above and then identify a real-world organization example for each.

• Choose one of the organizational designs from the four and describe how you would use that design to create an organizational structure that would lead to high performance.