(Answered) Brand-loyal purchase patterns for a product may actually

Management Studies

Brand-loyal purchase patterns for a product may actually occur for reasons other than consumers preferring that product so much that they "absolutely have to have it." Which of the below were other possibilities mentioned in Kotler and Keller? a. Indifference b. Low price c. Unavailability of other brands that could satisfy the same need d. B and C e. All of the above

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