Brainstorming Tips for Productive Sessions

Casandra M., your supervisor at Gap Inc., has been asked to lead a brainstorming group in an effort to generate new ideas for the company's product line. Although Casandra knows a great deal about the company and its products, she doesn't know much about brainstorming. She asks you to research the topic quickly and give her a concise guide on how to brainstorm. One other thing-Casandra doesn't want to read a lot of articles. She wants you to outline tips for productive brainstorming.

Your Task. Conduct an Internet or database keyword search for brainstorming tips. Locate a number of articles with helpful tips. Prepare an outline that tells how to (a) prepare for a brainstorming session, (b) conduct the session, and (c) follow up after the meeting. Submit your outline in a memo or an e-mail to your supervisor (your instructor).