BPP Coursework Cover Sheet

Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission.

2. Assessment Brief

Case Study

Connectacom:

Connectacom is a European telecom company that has interests and employs staff in 10 countries across the continent, so has a diverse range of employees. It has recently sold a significant proportion of the company through two high profile flotations on the London Stock Exchange. During the flotations, city analysts and investors were impressed by Connectacom's strong leadership team and comprehensive global strategy. It employs 800 people in total, with the majority being based in London at the Head Office, where there is a large call centre. The staff employed there are typically young and from a wide number of backgrounds and heritages. The culture is demanding, with a strong focus on delivering exceptional customer service, especially for the front line staff who have specific targets to meet and are paid accordingly. There is no union representation within Connectacom and management are experienced and long serving technical experts that perhaps don't reflect the diversity of their teams.

The Human Resources department is seen as integral to the business and has a good reputation with both managers and staff. However, the Head of Human Resources in the UK, Amir Khan, has noticed that Connectacom's front line staff rarely stay with the company for more than a year. Exit interviews have shown that a high proportion of talented front line employees left the company because they were not happy, for the duration of their employment, in the sales, operations and administration departments.
Among the criticisms of these departments were:
- the development of blame culture
- no potential for promotion
- unsociable environment
- detached senior management
- lack of resources provided by line managers
- old-fashioned working conditions and attitudes to work
Khan is keen to stem the outflow of talented individuals since it is becoming a point of contention with the board. The board feel that it is adversely affecting performance and increasing training costs unnecessarily.

2.2. Questions
Q1. As Head of Human Resources, describe what sort of activities would Amir Khan and his team be responsible for within Connecticom.
Q2. Explain what ethical issues might be a problem for Connecticom and what the implications for each could be.
Q3. Evaluate how HR practices can create a positive work place for employees in an organization.
Q4. Make HR focused recommendations to stop the flow of talent out of Connecticom.
2.3. Assessment Submission Structure
Your finished report should compromise:

- BPP cover sheet, fully completed.
- Title Page.
- Table of Contents.
- Introduction.
- Q1. What does HRM do?
- Q2. What are the ethical issues and implications?
- Q3. How can HR have a positive impact on a workplace?
- Q4. Recommendations x 3
- References
- Appendices (if required and only as necessary)