Discuss the following marketing concept:

Bottled water reflected the demand by the target audience (those consumers who found value in the product - i.e. purchased the product) who were seeking the benefits of such an item at a particular price. Consumers were willing to pay for bottled water because the they found value in this product. The benefits at a respective price represents the "value" of the this item in the minds of those buying it. As time went on, consumers' values change and the concern with packaging issues and waste was apparent. Therefore, the brands that were truly practicing the marketing concept (listening to consumers) modified their packaging to reflect the interests of their audiences. Those brands who stay in touch with their market segments and identify the trends/differences in the preferences of their audiences will be successful marketers.