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Both Marianne and Bill examined the same set of qualitative data collected from couples in a study designed to understand relationship stress. Interestingly, the themes that emerged from the data were not consistent across the two researchers. Of the following, which is the most likely reason for the discrepancy? The data were not valid. The coding scheme was not reliable. Qualitative analysis is too subjective. The patterns in the data were too subtle.

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Operation Management, Management Studies

Category:- Operation Management
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