Both items point out the negative aspects of consumerism and consumption. Promotional activities seem to have the goal of encouraging buying and consuming products.

The marketing concept says that an organization centers its activities on satisfying the needs and wants of a customer.

Consider the following questions:

Does promotion make people want things they do not need?

Is the responsibility for controlling consumption on the customers or the companies who are trying to meet their needs and wants?

How should businesses balance responsible marketing centered on customer needs with problems of consumerism.

Compose your answers in 3-4 paragraphs. Consider the environmental, economic, equity and sustainability issues in your answers.