Both individuals and organizations need to purchase items to accomplish their daily tasks. There is a large difference, however, in how and why an organization purchases goods and services versus how an individual shops.

Understanding these differences is important if you want to tap into both an organizational and a consumer market

Directions: Write a 2-3 page paper describing the differences of organizations as consumers.

Discuss the organizational purchase process and the impact of organizational culture on the purchase process. Also include a discussion of the external factors influencing organizational culture and the internal factors impacting organizational culture. Use the APA 6th edition formatting guidelines below.

Your paper must follow these APA 6th edition formatting guidelines:

Double-spaced

12 point Times (Times New Roman) font

1 inch margins

Include a title page and a reference page (title and reference pages will not count in page total)

Use at least two scholarly sources, properly cited reference materials

Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.