Books and computer-software products sell effectively on, Ask an Expert

Management Studies

Books and computer-software products sell effectively on Web. Publishers and third parties sell both from sleek Web sites all over world.

Interview consumer from each of the given age groups:
18-25 years old
26-45 years old
46 years or above (you may vary the ages slightly)

Find out which they purchase more of online: books or software.
Then, describe the following problems:
Do they prefer purchasing from Web sites and having products delivered?
Is shopping at the bricks and mortar establishment preferable?
Do they do the little of both: online shopping and bricks and mortar?

Distinguish responses. prepare down the implications for sellers?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M936870

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