Book name strategic marketing problems cases and comments, Ask an Expert

Management Studies

Book name: Strategic Marketing Problems: Cases and Comments, 13 th edition by Roger A Kerin and Robert A. Peterson. Published by Pearson.

(Sonance case)

1- If were a delaer and could only select one brand to sell, would it be Speakercraft or Sonance Original Series? Be specific as to why

2- Compute the number of units that needed to be sold and the sales dollars required for the proposed new Sonance products: iPort, Architectural Series priced at $750.00, and Architectural Series priced at $2,500.00.

3- Compare the attractiveness of the Architectural Series offered priced at $750 to the Architectural Series priced at $2,500 to dealers and installers.

4- How should Sonance reformulate their marketing strategy? Please be specific as to your recommendations regarding new products to offer, distribution channels to use, price to charge, and promotion efforts.

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Operation Management, Management Studies

Category:- Operation Management
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