Book Name : Essentials of Management :An International Perspective By harold koontz and Heinz Weihrich

Part 1

Read chapter four of the link below and design a mind map of essentials of planning and managing:

Chapter 4 : Essentials of planning and managing By Objectives

Part 2

Dear students after reading the first chapter define the following terms:

1.Avoid repeating or copying same terms

2. Use your own ideas

What is operations management?

Why is operations management important to all types of organization?

What is the input-transformation-output process?

What is the process hierarchy?

How do operations processes have different characteristics?

What are the activities of operations management?

Part 3

Read study case on page 58 (chapter 2) based on Operations objectives at the Penang Mutiara1. Then answer following questions:

Questions

1 Describe how you think the hotel's management will:

(a) Make sure that the way it manages the hotel is appropriate to the way it competes for business;

(b) Implement any change in strategy;

(c) Develop its operation so that it drives the long-term strategy of the hotel.

2 The case describes how quality, speed, dependability,flexibility and cost impact on the hotel's external customers. Explain how each of these performances objectives might have internal benefits.

Part 4

Dear Student:

1. Read the whole chapter 4

2. Review Study Case Study on pages 109 and 110

3. Answer Questions 1, 2 and 3 on page 110

Part 5

Aswer following questions about product lifecycle

1. In the _____ stage of the product lifecycle, sales grow at an increasing rate, many competitors enter the market, and profits rise rapidly.

a. Introduction

b. Growth

c. Maturity

d. Decline

2. In this stage of the lifecycle, product design changes tend to become stylistic rather than functional.

a. Introductory stage

b. Growth stage

c. Maturity stage

d. Decline stage

3. Write the correct explanation under each stage in the chain

If a new product is successful sales grow quickly as a result of advertising and sales promotion. Many consumers wish to have this latest product as it becomes known and popular. _______________

The product is now quite well known and in common use. Most consumers that want one have one. Consumers are beginning to look towards new products. The price drops and sales revenues begin to decline. ______________

The new product is introduced to the market. There is usually a major promotion campaign to get consumers to know about the product.

Initial sales begin as consumers get to know the product's existence. _________________

New improved products are introduced to the market and competitors begin to develop new products so sales of the old product start to decline as it reaches the end of its life cycle. _______________

The rate of growth levels off. Sales are steady but are not increasing. Sales continue to remain high but they have stopped growing.