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Book : California Real Estate Practice [Third Edition] By Robert L. Herd and Bruce A. Southstone

CHAPTER 1 : STARTING YOUR REAL ESTATE CAREER

Class Discussion Topics

1. Describe and evaluate your local market. Is it stratified? If so, how? Are there many layers?

2. What are your goals? Describe your top long-, intermediate-, and short-term goals. Do they complement each other in any way?

3. Take a day from your daily planner and evaluate it for effectiveness. Were all of the "A" time activities completed? If not, why?

4. What steps do you need to take to become computer literate about the necessary real estate programs that you will need to know?

5. Discuss the proper use of cell phones when you are with a client or in a group setting.

6. Whom do you actually represent: the client, the broker, or the customer? Why? Who is the "agent"?

Chapter 1 Quiz

1. The real estate market could best be described as being
a. perfect.
b. not influenced by emotion.
c. uninfluenced by external factors.
d. stratified.

2. Tax knowledge is important because
a. buyers and sellers look to licensees for tax advice.
b. a licensee may refer to competent professionals when appropriate.
c. tax information helps sell homes.
d. giving tax advice is part of a licensee's job.

3. A licensed real estate salesperson may collect a commission from
a. buyers.
b. sellers.
c. her employing broker only.
d. both buyers and sellers in dual agency transactions.

4. A salesperson's use of the MLS
a. limits her ability to price a property to the market.
b. provides clients with confidential information.
c. allows buyers to learn the offered price of a listing.
d. allows a more accurate assessment of a given property's true market value.

5. Salespersons sometime work in teams for all of the following reasons except
a. more members mean better availability of someone to meet buyers' and sellers' needs.
b. better cash flow because of a greater likelihood that someone on the team is selling something every month.
c. having fewer people available to help in an area where help is needed.
d. better utilization of each team member's time.

6. Reasonable broker supervision includes
a. determining dress codes.
b. setting mandatory sales meetings.
c. setting work hours and schedules.
d. the establishment of policies.

7. All of the following can affect your attitude positively except
a. the number of licensees in your office.
b. a strong belief in yourself.
c. listening to motivational tapes and CDs.
d. negative licensees in your office.

8. Which of the following is not an exact goal?
a. I will make personal visits to four For Sale by Owners on Tuesday.
b. I will send a mailing to my entire farm area on Friday of next week.
c. I will have lunch with a successful licensee in my office this week.
d. I will start to telephone prospects soon.

9. To be effective, goals should be
a. as broad as possible.
b. as high as you can make them.
c. set only once.
d. attainable.

10. When planning each day, you should
a. plan each day weeks in advance.
b. maximize "D" time activities.
c. minimize "B" time activities.
d. maximize "A" time activities.

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