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Biopure Corporation (9-598-150)

How do you assess Biopure's potential in the human market? The animal market?calculate the market potential for Oxyglobin (animal market) and Hemopure (human market).

What are the biggest obstacles to success in the human market? The animal market?

How might Oxyglobin be a threat to Hemopure? How might be an asset?

Should Biopure release Oxyglobin? (How would you assess Oxyglobin's market potential?) If so, at what price? How should it be distributed?In Question 4, you can bring in some qualitative information to further comment on Oxyglobin's market potential.

If you were Andy Wright, how would you market Oxyglobin?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91527773
  • Price:- $40

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