Big fizz co. a manufacturer of cola-flavored drinks wants, Ask an Expert

Management Studies

Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M977404

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