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Ben and Jerry's

  • How strong is the company Ben Cohen has built? What are the keys to Ben and Jerry's success? How are these similar to those of Nantucket Nectars?
  • Has B&J's social mission been an advantage or a constraint to the company thus far?
  • Why did Unilever acquire Ben and Jerry's?How did it fit into their portfolio?
  • What challenges confront Yves Couette?
  • How should Couette address international expansion?How can/should B&J's culture be exported?

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Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92678701
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