(Answered) Being able to profile your potential consumers and the

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Being able to "profile" your potential consumers and the characteristics they tend to share is a highly valuable process for any marketing manager to undertake. Imagine a product or service that your firm might eventually launch. Think about the characteristics of the consumers you would be targeting.

(1) What is the role of marketing in society? Do marketers need to engage in socially responsible or cause-related marketing? Explain.

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