Behavioral Tracking. A questionable area to consider when evaluating social media ethics is the role of behavioral targeting. Imagine advertisers tracking where you shop and browse from “click-through” behaviors and time spent on various websites. The Federal Trade Commission is currently considering “Do Not Track” regulations. i.e., They may impose a requirement for advertisers to permit a “turn off the tracking switch” or at least disclose their monitoring activities.

Debate from an ethical perspective whether advertisers should have to disclose their tracking intentions or even permit the observed to turn off tracking. Argue this from the standpoint of why ethical guidelines are enforced.